I recently spent nearly a week in the stunning city of Copenhagen, and I cherished every moment. Not just because it was outrageously expensive and I needed to truly soak it all in, but because it exuded vibes at every turn. VABES.
From the charming bakeries selling iced matchas and cardamom pastries to the lovely swimming spots, the beautiful parks, and of course, the people-watching - it’s like a live fashion show on the streets. (Yes, every rumour you’ve heard on Instagram and Pinterest is, in fact, true.)
Before my trip, I stumbled upon a TikTok by Victoria Paris, where she delved into Scandi style and the undeniable fact (yes, FACT) that Danish girls can - and will - pair flip-flops with almost anything. Tailored navy work trousers, a button-down, and flip-flops? Absolutely. Jeans, a going-out top, an oversized blazer and flip-flops? You bet. A Ganni dress, cycling through the city in flip-flops? Hvorfor ikke? (Why not?)
The thing is, it’s all about practicality, right? Copenhagen is a cyclist’s paradise, and whether you're biking to your corporate job or a creative role in marketing, the Danes simply just excel at combining utility with a great fit. Flip-flops can add a pop of colour to a basic outfit and pairing it with more formal pieces can help cultivate that casual yet put-together vibe that epitomises the effortless Danish girl style.
Havaianas must surely account for a significant percentage of the footwear economy in Copenhagen.
A few other things that caught my eye about Danish styling: the minimal use of heavy make-up, the floral claw clips and colourful scrunchies, mixed metals (gold and silver jewellery stacks), lots of leopard print, colourful mini bags, bag and key chain charms, the ever-present metallic New Balance trainers, Salomons, or hiking shoes worn with summery skirts; sports shorts paired with heavier boots; their passion for vintage and second-hand clothing (there are so many markets where you can find pre-loved brands like Ganni, Samsøe Samsøe, Cos and more for cheap and in good condition); and, of course, I also view pastries as part of styling any outfit.
I may or may not have indulged in one (or two) every day. No regrets.
I was fortunate enough to be in town during Copenhagen Fashion Week and attended the NewTalent Showcase, where up-and-coming Scandi designers presented their work. I had the pleasure of chatting with several of them and was particularly intrigued by the androgynous designs of Berner Kühl.
His modular wardrobe approach champions longevity and encourages mindful consumption, educating consumers on what makes a quality product.
Another standout was the jewellery from Siadds Atelier, a brand that beautifully bridges African culture with Scandinavian design. They generously gifted me their best-selling KIJANI ring and a new version of the MWEZI ring, totalling 24g of pure beauty.
The Danes don’t just wear their clothes - they style them with intention. From a perfectly placed accessory to a functional detail, they add thoughtful touches that create an understated yet striking sense of value, and most importantly, fun, to every look.
They’re serving looks worthy of Pinterest and Instagram, from Monday to Sunday.